PENGARUH PROMOSI KESEHATAN MELALUI MEDIA VIDEO TERHADAP TINGKAT PENGETAHUAN DAN SIKAP IBU HAMIL TENTANG INISIASI MENYUSU DINI DI PUSKESMAS II DENPASAR BARAT Ni Made Darma Untari Program Studi Sarjana Keperawatan Institut Teknologi dan Kesehatan Bali Email: [email protected] ABSTRAK Tujuan: Penelitian ini bertujuan untuk mengetahui pengaruh promosi kesehatan melalui media video terhadap tingkat pengetahuan dan sikap ibu hamil tentang inisiasi menyusu dini. Metode: Penelitian ini menggunakan desain pre experimental dengan pendekatan one group pretest-posttest design. Populasi pada penelitian ini adalah seluruh ibu hamil yang memeriksakan kehamilannya di Puskesmas II Denpasar Barat dengan jumlah sampel 20 orang yang di ambil dengan menggunakan teknik consecutive sampling. Alat pengumpulan data yang digunakan adalah kuesioner pengetahuan dan sikap. Data dianalisis menggunakan Wilcoxon Sign Rank Test. Hasil: Hasil penelitian menunjukkan nilai median tingkat pengetahuan (Md pretest = 6, Md posttest = 9) dan sikap (Md pretest = 26, Md posttest = 33). Hasil uji statistik menunjukkan promosi kesehatan melalui media video berpengaruh dalam meningkatkan pengetahuan dan sikap ibu hamil (ρ value < 0,001 < α 0,05 ). Simpulan: Terdapat pengaruh promosi kesehatan melalui media video terhadap tingkat pengetahuan dan sikap ibu hamil tentang inisiasi menyusu dini. Promosi kesehatan sebaiknya menggunakan media video sehingga penyampaian pesannya lebih efektif. Kata Kunci: Promosi Kesehatan, Media Video, Pengetahuan, Sikap, Inisiasi Menyusu Dini

THE EFFECT OF HEALTH PROMOTION THROUGH VIDEO TOWARD KNOWLEDGE LEVEL AND BEHAVIOR OF PREGNANT MOTHERS ABOUT EARLY INITIATION OF BREASTFEEDING IN PUBLIC HEALTH CENTER II WEST DENPASAR Ni Made Darma Untari Bachelor of Nursing Program Institute of Technology and Health Bali Email: [email protected] ABSTRACT Aim: To identify the effect of health promotion through video toward knowledge level and behavior of pregnant mothers about early initiation of breastfeeding. Method: This study employed pre experimental design with one group pretest-posttest approach. The population of this study was pregnant mother who checked their pregnancy at Public Health Center II West Denpasar. There were 20 respondents recruited as the sample which were chosen by using consecutive sampling technique. The data were collected by using knowledge and behavior questionnaire. The data were analyzed by using Wilcoxon Sign Rank Test. Result: The result of study showed median score of knowledge level (Md pretest = 6, Md posttest = 9) behavior score (Md pretest = 26, Md posttest = 33). It showed that health promotion through video had an effect in improving knowledge and behavior of pregnant mothers (ρ value < 0,001 < α 0,05 ). Conclusion: There is an effect of health promotion through video toward knowledge level and behavior of pregnant mothers about early initiation of breastfeeding. It is better to use video in giving health promotion since it is effective to share the message. Keywords: Health promotion, Video, Knowledge, Behavior, Early Initiation of Breastfeeding